Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration

Publisher： IGI Global_journal

E-ISSN： 1947-9255|2|3|42-56

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.2, Iss.3, 2011-07, pp. : 42-56

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