Mood affects consumer inferences of marketers’ scarcity claim as a sales tactic

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|44|7|1163-1172

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.44, Iss.7, 2016-08, pp. : 1163-1172

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