"Brand" and Brand Image

Publisher： Common Ground Publishing

E-ISSN： 2154-8579|7|4|1-13

ISSN： 2154-8560

Source： The International Journal of the Image, Vol.7, Iss.4, 2016-01, pp. : 1-13

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

When is a brand not a brand?

By Weller Dean C.  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 3, Iss. 3, 2002-06 ,pp. : 13-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Tourism Industry Working Practices and Its Impact on a Geo-brand Image

By Freire Joao   Crowther David  

Social Responsibility Journal, Vol. 3, Iss. 2, 2007-05 ,pp. : 73-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

By Chan Kara   Ng Yu Leung   Luk Edwin K.  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14, Iss. 2, 2013-06 ,pp. : 167-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Soviet Brand of Sociology

By Roucek Joseph S.  

International Journal of Comparative Sociology, Vol. 1, Iss. 2, 1960-01 ,pp. : 211-219

Brill

Access to resources Recommend Favorite

Brand expectations of US youth

By Passikoff Robert  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6, Iss. 3, 2005-01 ,pp. : 26-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite