The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals

Publisher: IGI Global_journal

E-ISSN: 1548-7725|19|1|24-41

ISSN: 1548-7717

Source: Journal of Cases on Information Technology (JCIT), Vol.19, Iss.1, 2017-01, pp. : 24-41

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract