Increasing the Brand Equity of Private Label Brands

Publisher： IGI Global_journal

E-ISSN： 1947-9255|8|4|32-50

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.8, Iss.4, 2017-10, pp. : 32-50

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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