Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation

Publisher： IGI Global_journal

E-ISSN： 2156-1745|7|2|1-22

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.7, Iss.2, 2017-04, pp. : 1-22

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