The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies

Publisher： IGI Global_journal

E-ISSN： 1548-1123|13|4|76-89

ISSN： 1548-1115

Source： International Journal of Enterprise Information Systems (IJEIS), Vol.13, Iss.4, 2017-10, pp. : 76-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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