A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|30|2|173-186

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.30, Iss.2, 2013-02, pp. : 173-186

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