Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|31|11|1008-1023

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.31, Iss.11, 2014-11, pp. : 1008-1023

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