PSYCHOLOGY & MARKETING,volume 31,issue 11  (11-2014)

Period of time： 2014年11期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

E-ISSN： 1520-6793|31|11

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 31,issue 11

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The Calm before the Storm: Examining Emotion Regulation Consumption in the Face of an Impending Disaster

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 933-945

John Wiley & Sons Inc

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Message Reframing in Advertising

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 946-957

John Wiley & Sons Inc

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Regulatory Focus Intensity and Evaluations of Retail Experiences

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 958-975

John Wiley & Sons Inc

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An Extended Search for Generic Consumer–Brand Relationships

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 976-991

John Wiley & Sons Inc

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Effects of Construal Level on Omission Detection and Multiattribute Evaluation

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 992-1007

John Wiley & Sons Inc

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Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 1008-1023

John Wiley & Sons Inc

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Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 1024-1039

John Wiley & Sons Inc

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Eclipsing: When Celebrities Overshadow the Brand

PSYCHOLOGY & MARKETING,volume 31,issue 11 , Vol. 31, Iss. 11, 2014-11 , pp. 1040-1050

John Wiley & Sons Inc

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Total 8 item(s)