‘It's like a drink you'd have before you go to a party’: Analysis of a Vodka Cruiser advertising campaign

Publisher: John Wiley & Sons Inc

E-ISSN: 1465-3362|37|1|36-41

ISSN: 0959-5236

Source: DRUG AND ALCOHOL REVIEW, Vol.37, Iss.1, 2018-01, pp. : 36-41

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Abstract