EXPLORING GOVERNMENT-LED SOCIAL MARKETING CAMPAIGNS: ALCOHOL, THINK BEFORE YOU DRINK TOO MUCH

Publisher: GSE Research

E-ISSN: 2051-3631|13|4|141-150

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 141-150

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Abstract