Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|17|1|e21-e28

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.17, Iss.1, 2018-01, pp. : e21-e28

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Abstract