Consumers as legitimating agents: How consumer‐citizens challenge marketer legitimacy on social media

Publisher: John Wiley & Sons Inc

E-ISSN: 1470-6431|42|2|197-204

ISSN: 1470-6423

Source: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol.42, Iss.2, 2018-03, pp. : 197-204

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Abstract