Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|1|15-27

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.1, 2015-01, pp. : 15-27

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Abstract