PSYCHOLOGY & MARKETING,volume 32,issue 1  (01-2015)

Period of time： 2015年1期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

E-ISSN： 1520-6793|32|1

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 32,issue 1

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Impact of Giving on Self and Impact of Self on Giving

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 1-14

John Wiley & Sons Inc

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Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 15-27

John Wiley & Sons Inc

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Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 28-48

John Wiley & Sons Inc

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An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 49-64

John Wiley & Sons Inc

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Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 65-77

John Wiley & Sons Inc

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Understanding the Role of Consumer Heterogeneity in the Formation of Satisfaction Uncertainty

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 78-93

John Wiley & Sons Inc

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Does Service Employees’ Appearance Affect the Healthiness of Food Choice?

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 94-106

John Wiley & Sons Inc

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That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 107-120

John Wiley & Sons Inc

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Dimensions of Luxury Brand Personality: Scale Development and Validation

PSYCHOLOGY & MARKETING,volume 32,issue 1 , Vol. 32, Iss. 1, 2015-01 , pp. 121-132

John Wiley & Sons Inc

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Total 9 item(s)