An Empirical Study of Impulse Buying Behavior in Online Bookstores
Publisher: IGI Global_journal
E-ISSN: 2156-1745|3|3|1-17
ISSN: 2156-1753
Source: International Journal of Online Marketing (IJOM), Vol.3, Iss.3, 2013-07, pp. : 1-17
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract