From Mobile Service Quality Evaluation to E-Word-Of-Mouth: What Makes the Users of Mobile Banking Applications Speak About the Bank?: The Moderating Role of Brand Reputation

Publisher： IGI Global_journal

E-ISSN： 1941-6288|10|2|36-57

ISSN： 1941-627x

Source： International Journal of E-Services and Mobile Applications (IJESMA), Vol.10, Iss.2, 2018-04, pp. : 36-57

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Service Quality and WOM (Word-of-Mouth): A Study of the Indian Banking Sector

By  

International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 2, Iss. 2, 2011-04 ,pp. : 63-87

IGI Global_journal

Access to resources Recommend Favorite

Exploring the Dimensions of Mobile Banking Service Quality: Implications for the Banking Sector

By  

International Journal of Business Analytics (IJBAN), Vol. 3, Iss. 3, 2016-07 ,pp. : 60-76

IGI Global_journal

Access to resources Recommend Favorite

Exploring the Role of Service Quality and Knowledge for Mobile Health Services

By  

International Journal of E-Business Research (IJEBR), Vol. 12, Iss. 2, 2016-04 ,pp. : 45-64

IGI Global_journal

Access to resources Recommend Favorite

Machine Learning Techniques Applied to Profile Mobile Banking Users in India

By  

International Journal of Information Systems in the Service Sector (IJISSS), Vol. 5, Iss. 1, 2013-01 ,pp. : 82-92

IGI Global_journal

Access to resources Recommend Favorite

Mobile Service Capabilities: Evidence from a Ghanaian Mobile Service Provider

By  

International Journal of E-Services and Mobile Applications (IJESMA), Vol. 7, Iss. 3, 2015-07 ,pp. : 1-17

IGI Global_journal

Access to resources Recommend Favorite