Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA

Author： Sarah (Song) Southworth   Minjeong Kim  

Publisher： Henry Stewart Publications

ISSN： 2050-0076

Source： Journal of Digital & Social Media Marketing, Vol.2, Iss.1, 2014-01, pp. : 79-90

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Digital marketing strategies for entering the Chinese market

By Mathew McDougall  

Journal of Digital & Social Media Marketing, Vol. 2, Iss. 1, 2014-01 ,pp. : 48-56

Henry Stewart Publications

Access to resources Recommend Favorite

Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: the case of Singapore

By Teo Thompson S.H.   Tan Jek Swan  

Internet Research: Electronic Networking Applications and Policy, Vol. 12, Iss. 3, 2002-06 ,pp. : 258-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Characteristics and internet marketing strategies of online auction sellers

By Becherer Richard C.   Halstead Diane  

International Journal of Internet Marketing and Advertising, Vol. 1, Iss. 1, 2003-11 ,pp. : 24-37

Inderscience Publishers

Access to resources Recommend Favorite

Enhancing the Trust of Members in Online Social Networks: An Integrative Technical and Marketing Perspective

By  

International Journal of Virtual Communities and Social Networking (IJVCSN), Vol. 3, Iss. 4, 2011-10 ,pp. : 15-31

IGI Global_journal

Access to resources Recommend Favorite

The management of risk and initiation of trust in online purchasing: UK online wine market

By Quinton Sarah   Harridge-March Sally  

International Journal of Information Technology and Management, Vol. 5, Iss. 4, 2007-01 ,pp. : 267-278

Inderscience Publishers

Access to resources Recommend Favorite