Journal of Product and Brand Management

Publisher: Emerald Group Publishing Ltd

Founded in: 1992

Total resources: 124

ISSN: 1061-0421

Subject: F7 Trade Economy

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Journal of Product and Brand Management

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The effect of product category on consumer brand relationships

By Fetscherin Marc,Boulanger Michèle,Filho Cid Gonçalves,Souki Gustavo Quiroga in (2014)

Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp. 78-89

Emerald Group Publishing Ltd

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