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Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management
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By Lähtinen Katja,Vivanco Dora Alina Samaniego,Toppinen Anne in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
A cross-product category CBBE study: item response theory perspective
By Wang Luming,Finn Adam in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
Brand authenticity: model development and empirical testing
By Schallehn Mike,Burmann Christoph,Riley Nicola in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
Price presentation effects on green purchase intentions
By Weisstein Fei Lee,Asgari Mohammadreza,Siew Shir-Way in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
Identification and measurement of brand identity and image gap: a quantitative approach
By Roy Dilip,Banerjee Saikat in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
Comparisons of media types and congruence in positioning of service brands
By Blankson Charles,Kalafatis Stavros P.,Coffie Stanley,Tsogas Markos H. in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
Consumer reaction to price increase: an investigation in gasoline industry
By Paswan Audhesh K.,Crawford John C.,Ngamsiriudom Waros,Nguyen Thuy in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.![](/images/ico/ico5.png)
The effect of product category on consumer brand relationships
By Fetscherin Marc,Boulanger Michèle,Filho Cid Gonçalves,Souki Gustavo Quiroga in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.![](/images/ico/ico5.png)
National culture and inter-tier price competition
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.![](/images/ico/ico5.png)
Threshold effects in pricing of high-involvement services
By Larson Alexander C.,Reicher Rita L.,Johnsen David William in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.