Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management
Menu
By Lähtinen Katja,Vivanco Dora Alina Samaniego,Toppinen Anne in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.A cross-product category CBBE study: item response theory perspective
By Wang Luming,Finn Adam in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.Brand authenticity: model development and empirical testing
By Schallehn Mike,Burmann Christoph,Riley Nicola in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.Price presentation effects on green purchase intentions
By Weisstein Fei Lee,Asgari Mohammadreza,Siew Shir-Way in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.Identification and measurement of brand identity and image gap: a quantitative approach
By Roy Dilip,Banerjee Saikat in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.Comparisons of media types and congruence in positioning of service brands
By Blankson Charles,Kalafatis Stavros P.,Coffie Stanley,Tsogas Markos H. in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.Consumer reaction to price increase: an investigation in gasoline industry
By Paswan Audhesh K.,Crawford John C.,Ngamsiriudom Waros,Nguyen Thuy in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 3, 2014-05 , pp.The effect of product category on consumer brand relationships
By Fetscherin Marc,Boulanger Michèle,Filho Cid Gonçalves,Souki Gustavo Quiroga in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.National culture and inter-tier price competition
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.Threshold effects in pricing of high-involvement services
By Larson Alexander C.,Reicher Rita L.,Johnsen David William in (2014)
Journal of Product and Brand Management , Vol. 23, Iss. 2, 2014-04 , pp.