Publisher： Inderscience Publishers
Founded in： 2003
Total resources： 50
E-ISSN： 1741-5217
ISSN： 1470-949X
Subject：
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International Journal of Mobile Communications
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Predicting mobile promotion response behaviour: a mathematical modelling approach
International Journal of Mobile Communications , Vol. 11, Iss. 1, 2013-12 , pp.
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