A-Z
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
- 0-9
Classification
Publication

- Full text
- Title
- Author
- ISBN/ISSN
- Publisher
AdvancedSearch
- AdvancedSearch
- Search help

Journal of Marketing for Higher Education

Publisher： Routledge Ltd

Founded in： 1988

Total resources： 13

E-ISSN： 1540-7144

ISSN： 0884-1241

Subject： G4 Education

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Marketing for Higher Education

Menu

How branding process activities impact brand equity within Higher Education Institutions

By Williams Robert L.,Omar Maktoba in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 1-10

Abstract Access to resources Recommend Favorite

Constructing a brand identity scale for higher education institutions

By Goi Mei Teh,Goi Chai Lee,Wong David in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 59-74

Abstract Access to resources Recommend Favorite

Do professors have customer-based brand equity?

By Jillapalli Ravi K.,Jillapalli Regina in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 22-40

Abstract Access to resources Recommend Favorite

Identifying and analyzing touchpoints for building a higher education brand

By Khanna Monica,Jacob Isaac,Yadav Neha in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 122-143

Abstract Access to resources Recommend Favorite

Does branding impact student recruitment: a critical evaluation

By Bock Dora E.,Poole Sonja Martin,Joseph Mathew in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 11-21

Abstract Access to resources Recommend Favorite

Selling college: a longitudinal study of American college football bowl game public service announcements

By Tobolowsky Barbara F.,Lowery John Wesley in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 75-98

Abstract Access to resources Recommend Favorite

Swayed by the logo and name: does university branding work?

By Idris Muhammad Zaffwan,Whitfield T. W. Allan in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 41-58

Abstract Access to resources Recommend Favorite

Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities

By Furey Sheila,Springer Paul,Parsons Christine in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 99-121

Abstract Access to resources Recommend Favorite

Branding a state university: doing it right

By Dholakia Ruby Roy,Acciardo Linda A. in (2014)

Journal of Marketing for Higher Education , Vol. 24, Iss. 1, 2014-01 , pp. 144-163

Abstract Access to resources Recommend Favorite

We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials

By Pippert Timothy D.,Essenburg Laura J.,Matchett Edward J. in (2013)

Journal of Marketing for Higher Education , Vol. 23, Iss. 2, 2013-07 , pp. 258-282

Abstract Access to resources Recommend Favorite

Previous 1 2 3 4 5 ... 8

Next Display item(s) per page Total 75 item(s)