Framing information to enhance corporate reputation - The impact of message source, information type, and reference point

Author: Ruth J.A.   York A.  

Publisher: Elsevier

ISSN: 0148-2963

Source: Journal of Business Research, Vol.57, Iss.1, 2004-01, pp. : 14-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next