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Measurement process context effects in empirical tests of causal models

By Teas R.K., Laczniak R.N. in (2004)

Elsevier

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Developing and validating measures of facets of customer-based brand equity

By Netemeyer R.G., Krishnan B., Pullig C., Wang G., Yagci M., Dean D., Ricks J., Wirth F. in (2004)

Elsevier

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Tackling measurement problems with Item Response Theory - Principles, characteristics, and assessment, with an illustrative example

By Singh J. in (2004)

Elsevier

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Integration of construct and external validity by means of proximal similarity: - Implications for laboratory experiments in marketing

By McQuarrie E.F. in (2004)

Elsevier

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Assessing the validity of secondary data proxies for marketing constructs

By Houston M.B. in (2004)

Elsevier

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Measurement validation in marketing research - A review and commentary

By Alford B.L., Engelland B.T. in (2004)

Elsevier

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The use of expert judges in scale development - Implications for improving face validity of measures of unobservable constructs

By Hardesty D.M., Bearden W.O. in (2004)

Elsevier

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On assuring valid measures for theoretical models using survey data

By Ping R.A. in (2004)

Elsevier

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Maximum versus meaningful discrimination in scale response: - Implications for validity of measurement of consumer perceptions about products

By Viswanathan M., Sudman S., Johnson M. in (2004)

Elsevier

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Statistical power and structural equation models in business research

By McQuitty S. in (2004)

Elsevier

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