Product and service bundling decisions and their effects on purchase intention

Author： Herrmann Andreas   Huber Frank   Coulter Robin Higie  

Publisher： Emerald Group Publishing Ltd

ISSN： 0968-4905

Source： Pricing Strategy and Practice, Vol.5, Iss.3, 1997-03, pp. : 99-107

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Predicting purchase intention of a controversial luxury apparel product

By Summers Teresa A.   Belleau Bonnie D.   Xu Yingjiao  

Journal of Fashion Marketing and Management, Vol. 10, Iss. 4, 2006-10 ,pp. : 405-419

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Charity affiliation as a determinant of product purchase decisions

By Bennett Roger   Gabriel Helen  

Journal of Product and Brand Management, Vol. 9, Iss. 4, 2000-04 ,pp. : 255-270

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Factors affecting consumers’ green product purchase decisions

By Ghodeswar Bhimrao M  

Marketing Intelligence & Planning, Vol. 33, Iss. 3, 2015-05 ,pp. : 330-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of in-store product holders on orientation towards the product and on purchase intention

By Gabrielli Veronica   Cavazza Nicoletta  

The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 3, 2014-05 ,pp. : 311-327

Routledge Ltd

Access to resources Recommend Favorite

Beardedness in advertising: Effects on endorsers' credibility and purchase intention

By Guido Gianluigi   Peluso Alessandro   Moffa Valentina  

Journal of Marketing Communications, Vol. 17, Iss. 1, 2011-02 ,pp. : 37-49

Routledge Ltd

Access to resources Recommend Favorite