Period of time: 1997年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1933
Total resources: 4
ISSN: 0968-4905
Subject: F7 Trade Economy
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Pricing Strategy and Practice,volume 5,issue 3
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Product and service bundling decisions and their effects on purchase intention
By Herrmann Andreas,Huber Frank,Coulter Robin Higie in (1997)
Pricing Strategy and Practice,volume 5,issue 3 , Vol. 5, Iss. 3, 1997-03 , pp.How to use a two- product strategy against low-price competition
By Hilleke Klaus,Butscher Stephan A in (1997)
Pricing Strategy and Practice,volume 5,issue 3 , Vol. 5, Iss. 3, 1997-03 , pp.Effects of price reduction sale ads on consumer responses
By Ang Swee Hoon,Leong Siew Meng,Tey Wei Lin in (1997)
Pricing Strategy and Practice,volume 5,issue 3 , Vol. 5, Iss. 3, 1997-03 , pp.