Brand image and customers' willingness to pay a price premium for food brands

By Anselmsson Johan   Bondesson Niklas Vestman   Johansson Ulf  

Journal of Product and Brand Management, Vol. 23, Iss. 2, 2014-04 ,pp. : 90-102

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The comparative influence of manufacturer and retailer brands on customers' purchase behavior

By Leingpibul Thaweephan   Broyles S. Allen   Kohli Chiranjeev  

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 208-217

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The temporary store: a new marketing tool for fashion brands

By Surchi Micaela  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 2, 2011-05 ,pp. : 257-270

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of store brands versus national brands

By Wulf Kristof De   Odekerken-Schröder Gaby   Goedertier Frank   Van Ossel Gino  

Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Unbranding: threat to brands, opportunity for generics and store brands

By Mayer Peter   Vambery Robert G.  

Journal of Consumer Marketing, Vol. 30, Iss. 2, 2013-03 ,pp. : 140-149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite