Author： Gyrd-Jones Richard Merrilees Bill Miller Dale
Publisher： Palgrave Macmillan Ltd
ISSN： 1479-1803
Source： The Journal of Brand Management, Vol.20, Iss.7, 2013-07, pp. : 571-589
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :
Access to resources
Recommend
Bringing the corporation into corporate branding
By Hatch Mary Jo Schultz Majken
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
The six conventions of corporate branding
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
Corporate branding in the new economy
By Leitch Shirley Richardson Neil
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
Corporate branding ‐ back to basics
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :