Period of time: 2013年7期
Publisher: Palgrave Macmillan Ltd
Founded in: 1993
Total resources: 4
ISSN: 1479-1803
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Brand Management, The,volume 20,issue 7
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By Bravo Rafael,de Chernatony Leslie,Matute Jorge,Pina José M in (2013)
Journal of Brand Management, The,volume 20,issue 7 , Vol. 20, Iss. 7, 2013-07 , pp.How personal pronouns influence brand name preference
By Kachersky Luke,Palermo Nicole in (2013)
Journal of Brand Management, The,volume 20,issue 7 , Vol. 20, Iss. 7, 2013-07 , pp.Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
By Gyrd-Jones Richard,Merrilees Bill,Miller Dale in (2013)
Journal of Brand Management, The,volume 20,issue 7 , Vol. 20, Iss. 7, 2013-07 , pp.New brands diluting the personality of existing brands
By Choy Minkyung,Kim Jae II in (2013)
Journal of Brand Management, The,volume 20,issue 7 , Vol. 20, Iss. 7, 2013-07 , pp.By Voorveld Hilde A M,van Noort Guda,Duijn Meryl in (2013)
Journal of Brand Management, The,volume 20,issue 7 , Vol. 20, Iss. 7, 2013-07 , pp.