Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Author: Sedighi Mohamad Mohsen   Mokfi Taha   Golrizgashti Seyedehfatemeh  

Publisher: Palgrave Macmillan Ltd

ISSN: 1741-2447

Source: The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.4, 2012-12, pp. : 321-347

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Abstract