Proposing a customer knowledge management model for customer value augmentation: A home appliances case study

Author： Sedighi Mohamad Mohsen   Mokfi Taha   Golrizgashti Seyedehfatemeh  

Publisher： Palgrave Macmillan Ltd

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.4, 2012-12, pp. : 321-347

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