![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Webber Richard
Publisher: Palgrave Macmillan Ltd
ISSN: 1746-0174
Source: Direct, Data and Digital Marketing Practice, Vol.14, Iss.4, 2013-04, pp. : 291-309
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The Evolution of the Direct Marketing Consumer
By Maurice Patterson Lisa O'Malley
The Marketing Review, Vol. 1, Iss. 1, 2000-03 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Tapp Alan
The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)