How to measure brand image: a reasoned review

Author: Cian Luca  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.11, Iss.2, 2011-08, pp. : 165-187

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract