How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation

Author： Huang Pei-Yuh   Kobayashi Shigeru   Isomura Kazuhito  

Publisher： Emerald Group Publishing Ltd

ISSN： 0258-0543

Source： Strategic Direction, Vol.30, Iss.7, 2014-06, pp. : 42-45

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