Cultural values and branding in an emerging market: the Indian context

Author： Kumar S. Ramesh   Guruvayurappan Nitya   Banerjee Madhurjya  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.7, Iss.3, 2007-09, pp. : 247-272

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market

By Abou Aish Ehab M.   Ennew1 Christine T.   McKechnieb Sally A.  

Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. : 1021-1042

Routledge Ltd

Access to resources Recommend Favorite

Cultural Brands/Branding Cultures

By O'Reilly Daragh  

Journal of Marketing Management, Vol. 21, Iss. 5, 2005-06 ,pp. : 573-588

Routledge Ltd

Access to resources Recommend Favorite

Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

By Gupta Nitin  

International Journal of Emerging Markets, Vol. 8, Iss. 1, 2013-01 ,pp. : 24-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate branding versus product branding in emerging markets: A conceptual framework

By Xie Henry Yu   Boggs David J.  

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 347-364

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context

By Skandrani Hamida   Triki Abdelfattah   Baratli Boudour  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 4, 2011-09 ,pp. : 391-409

Emerald Group Publishing Ltd

Access to resources Recommend Favorite