Author： Sogn-Grundvåg Geir Grønhaug Kjell Lorentzen Lorentz Thode Bendiksen Bjørn-Inge Gilmore Audrey
Publisher： Westburn Publishers Ltd
ISSN： 1469-347X
Source： The Marketing Review, Vol.7, Iss.3, 2007-09, pp. : 235-246
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