Saudi consumers' attitudes towards advertising: a contemporary perspective

By Alabdali Obaid S.  

J. for International Business and Entrepreneurship Development, Vol. 4, Iss. 4, 2010-06 ,pp. : 265-274

Inderscience Publishers

Access to resources Recommend Favorite

Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

By Stern Barbara B   Schroeder Jonathan E  

European Journal of Marketing, Vol. 28, Iss. 8-9, 1994-08 ,pp. : 114-132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research into advertising: a State-of-the-art review

By Arndt Johan  

European Journal of Marketing, Vol. 10, Iss. 4, 1993-12 ,pp. : 179-197

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The key dimensions of luxury from a UK consumers' perspective

By Walley Keith   Custance Paul   Copley Paul   Perry Sue  

Marketing Intelligence & Planning, Vol. 31, Iss. 7, 2013-10 ,pp. : 823-837

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers' need for levity in advertising communications

By Cline Thomas   Kellaris James   Machleit Karen  

Journal of Marketing Communications, Vol. 17, Iss. 1, 2011-02 ,pp. : 17-35

Routledge Ltd

Access to resources Recommend Favorite