Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

Author： Stern Barbara B Schroeder Jonathan E

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.28, Iss.8-9, 1994-08, pp. : 114-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The state of the art of advertising from the consumers' perspective: a generational approach

By Cheung Lily Harker Debra Harker Michael

The Marketing Review, Vol. 8, Iss. 2, 2008-05 ,pp. : 125-146

Westburn Publishers Ltd

Access to resources Recommend Favorite

Visual Rhetoric and Global Advertising Imagery

By Bulmer Sandy Buchanan Margo

Journal of Marketing Communications, Vol. 12, Iss. 1, 2006-03 ,pp. : 49-61

Routledge Ltd

Access to resources Recommend Favorite

Interpretative narrative process research approach to corporate renaming

By Juntunen Mari

Qualitative Market Research: An International Journal, Vol. 17, Iss. 2, 2014-04 ,pp. : 112-127

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Approach and Methodology

SourceOECD Industry, Services & Trade, Vol. 2009, Iss. 8, 2009-05 ,pp. : 38-51

OECD Publishing

Access to resources Recommend Favorite

The Piecemeal Approach to Comparative Advertising

By Muthukrishnan A.V.

Marketing Letters, Vol. 12, Iss. 1, 2001-02 ,pp. : 63-73

Springer Publishing Company

Access to resources Recommend Favorite