Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses

Author: Sun Qin   Spears Nancy  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.10, Iss.1, 2011-03, pp. : 35-48

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract