Using the Internet for Customer Behaviour Research: A Guide to the Challenges and Opportunities of the Internet as a Survey Medium

Author： Banister E.N.  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.2, Iss.1, 2003-03, pp. : 105-123

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Internet marketing research: opportunities and problems

By Furrer Olivier   Sudharshan D.  

Qualitative Market Research: An International Journal, Vol. 4, Iss. 3, 2001-09 ,pp. : 123-129

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Promoting services via the Internet: new opportunities and challenges

By Zinkhan George M  

Journal of Services Marketing, Vol. 16, Iss. 5, 2002-08 ,pp. : 412-423

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploiting the opportunities of Internet and multi-channel pricing: an exploratory research

By Sotgiu Francesca   Ancarani Fabio  

Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. : 125-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"Focus groups in cyberspace": using the Internet for qualitative research

By O'Connor Henrietta   Madge Clare  

Qualitative Market Research: An International Journal, Vol. 6, Iss. 2, 2003-02 ,pp. : 133-143

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Internet as a Medium for Communicating with Teenagers

By Peattie Sue  

Social Marketing Quarterly, Vol. 13, Iss. 2, 2007-06 ,pp. : 21-46

Routledge Ltd

Access to resources Recommend Favorite