Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users

Author: Schramm-Klein Hanna   Swoboda Bernhard   Morschett Dirk  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.6, Iss.1, 2007-03, pp. : 19-36

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Abstract