Author： Gummesson Evert
Publisher： Westburn Publishers Ltd
ISSN： 1475-3928
Source： Journal of Customer Behaviour, Vol.6, Iss.2, 2007-07, pp. : 113-141
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A Service-Orientated Approach to Marketing of Services
By Gronroos C.
European Journal of Marketing, Vol. 12, Iss. 8, 1978-12 ,pp. :
Access to resources
Recommend
Internal marketing: service quality in leisure services
Marketing Intelligence & Planning, Vol. 28, Iss. 6, 2010-09 ,pp. :
The marketing of services: an approach
By Blois K.J.
European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. :
The marketing of placement services
European Journal of Marketing, Vol. 6, Iss. 2, 1993-12 ,pp. :