Author： Fulop Christine
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.6, Iss.2, 1993-12, pp. : 87-97
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
The marketing of services: an approach
By Blois K.J.
European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. :
Time-of-day services marketing
Journal of Services Marketing, Vol. 26, Iss. 5, 2012-07 ,pp. :
Management competences for services marketing
By Gilmore Audrey Carson David
Journal of Services Marketing, Vol. 10, Iss. 3, 1996-03 ,pp. :