Author: Arnone Laurent Geerts Angy Scoubeau Chantal
Publisher: Westburn Publishers Ltd
ISSN: 1475-3928
Source: Journal of Customer Behaviour, Vol.8, Iss.1, 2009-03, pp. : 5-27
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Rowson Paul Thompson Howard Berry Julian
The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 2, 2012-06 ,pp. :
Marketing decision support systems
Industrial Management & Data Systems, Vol. 97, Iss. 8, 1997-08 ,pp. :