Proactive customer orientation and its role for creating customer value in global markets

ISSN： 0092-0703

Source： Journal of the Academy of Marketing Science, Vol.39, Iss.2, 2011-04, pp. : 216-233

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer value-chain involvement for co-creating customer delight

By Mascarenhas Oswald A Kesavan Ram Bernacchi Michael

Journal of Consumer Marketing, Vol. 21, Iss. 7, 2004-07 ,pp. : 486-496

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Creating customer value in online grocery shopping

By Anckar Bill Walden Pirkko Jelassi Tawfik

International Journal of Retail & Distribution Management, Vol. 30, Iss. 4, 2002-04 ,pp. : 211-220

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer perceived value: a substitute for satisfaction in business markets?

By Eggert Andreas Ulaga Wolfgang

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 2-3, 2002-03 ,pp. : 107-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

By Thoumrungroje Amonrat

Journal of Strategic Marketing, Vol. 21, Iss. 2, 2013-04 ,pp. : 140-159

Routledge Ltd

Access to resources Recommend Favorite

Employee Orientation and Performance: An Exploration of the Mediating Role of Customer Orientation

By Zhang Junfeng

Journal of Business Ethics, Vol. 91, Iss. 1, 2010-02 ,pp. : 111-121

Springer Publishing Company

Access to resources Recommend Favorite