Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments

Author： Jang S.C.   Morrison A.M.   O'Leary J.T.  

Publisher： Elsevier

ISSN： 0261-5177

Source： Tourism Management, Vol.23, Iss.4, 2002-08, pp. : 367-378

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