Author: Lanier Clinton D.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.29, Iss.1-2, 2013-01, pp. : 26-47
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Entertainment Marketing and Experiential Consumption
By Hackley Christopher Tiwsakul Rungpaka
Journal of Marketing Communications, Vol. 12, Iss. 1, 2006-03 ,pp. :
Marketing, or the Anthropology of Consumption
European Journal of Marketing, Vol. 21, Iss. 9, 1993-12 ,pp. :