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Journal of Marketing Management,volume 29,issue 1-2 (01-2014)

Period of time： 2014年1-2期

Publisher： Routledge Ltd

Founded in： 1985

Total resources： 96

ISSN： 0267-257X

Subject： F7 Trade Economy

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Marketing Management,volume 29,issue 1-2

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They're gr-r-reat! Introduction to the special issue

By Brown Stephen,Ponsonby-McCabe Sharon in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 1-4

Abstract Access to resources Recommend Favorite

Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism

By Lloyd Stephen in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 5-25

Abstract Access to resources Recommend Favorite

Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy 1

By Lanier Clinton D. in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 26-47

Abstract Access to resources Recommend Favorite

Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty

By Hosany Sameer in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 48-68

Abstract Access to resources Recommend Favorite

How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats

By Patterson Anthony,Khogeer Yusra,Hodgson Julia in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 69-85

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Brand mascots as organisational totems

By Cayla Julien in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 86-104

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The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

By Hart Phillip M.,Jones Shawn R.,Royne Marla B. in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 105-121

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Anthropomorphic responses to new-to-market logos

By Payne Collin R.,Hyman Michael R.,Niculescu Mihai,Huhmann Bruce A. in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 122-140

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Development of a scale measuring childlike anthropomorphism in products

By Hellén Katarina in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 141-157

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Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing

By Stevens Lorna in (2013)

Journal of Marketing Management,volume 29,issue 1-2 , Vol. 29, Iss. 1-2, 2013-01 , pp. 158-174

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