Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention

Author: Huang Ran   Kim HaeJung   Kim Jiyoung  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.29, Iss.3-4, 2013-02, pp. : 292-316

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Abstract