Journal of Marketing Management,volume 29,issue 3-4  (02-2014)

Period of time： 2014年3-4期

Publisher： Routledge Ltd

Founded in： 1985

Total resources： 96

ISSN： 0267-257X

Subject： F7 Trade Economy

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Journal of Marketing Management,volume 29,issue 3-4

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Retailing in a connected world

By Grewal Dhruv in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 263-270

Routledge Ltd

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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

By Carpenter Jason M. in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 271-291

Routledge Ltd

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Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention

By Huang Ran,Kim HaeJung,Kim Jiyoung in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 292-316

Routledge Ltd

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Cognitive age and grocery-store patronage by elderly shoppers

By Teller Christoph in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 317-337

Routledge Ltd

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The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store

By Dennis Charles in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 338-355

Routledge Ltd

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The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality

By Puccinelli Nancy M. in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 356-373

Routledge Ltd

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Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success

By Milberg Sandra J. in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 374-390

Routledge Ltd

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Special issue on CRM: Technology adoption, business implications, and social and cultural concerns

By Ali Maged in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 391-392

Routledge Ltd

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Online social networking: Relationship marketing in UK hotels

By Jung Timothy H. in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 393-420

Routledge Ltd

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Examining the information value of virtual communities: Factual versus opinion-based message content

By Archer-Brown Chris in (2013)

Journal of Marketing Management,volume 29,issue 3-4 , Vol. 29, Iss. 3-4, 2013-02 , pp. 421-438

Routledge Ltd

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