La técnica del listado de pensamientos como método de investigación en comunicación publicitaria The thought-listing technique as a research method in advertising

Author: Igartua Juan José  

Publisher: Fundación Infancia y Aprendizaje

ISSN: 1138-395X

Source: Comunicación y Cultura, Vol.2, Iss.1, 1998-03, pp. : 43-62

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